Over this past weekend, I attended the BlogHer ’11 conference, which was held at the San Diego Convention Center. Over 3000 women bloggers invaded our city. It was amazing to be in the same room with some of the world’s most prolific bloggers. These women have hundreds of thousands, if not millions, of followers to their blogs.
If you ever doubted their significance, you only need to walk through the exhibit floor where every major brand you can think of under the sun is pitching their products to the bloggers. They want to get their products into the hands of the bloggers so they can start gaining reviews of their products. When a blogger endorses a product, their entire community of followers are exposed to it and are more likely to make the purchase. These social media mavens are a force to be reckoned with! You can imagine the swag bag we were all given. It’s better than any stocking at Christmas!
To be in the room with these blogging celebrities and to learn about how they are redefining marketing and product advertising, was very inspiring. It even motivated me to reengage with my blog, which has not had as much attention lately as it deserves!